And we're ready to support your next responsible trip.


For pure relaxation? To trek in remote and undiscovered places? To eat like a local? To live your life deeper and in a more conscious way?

For us, traveling is an endless source of insights, inspiration, and adventures. We travel to learn about history, culture, and different perspectives. We explore to escape our daily lives, to relax, to step outside of ourselves and shake things up. We journey to learn about others and, just as importantly, about ourselves.

The mystery of the unknown. The excitement of tasting new foods . Meeting new people. Considering new ideas. The feeling of living life to its fullest - whether sleeping in a 5 star resort or in a tent - and developing a deep understanding of our tiny place in this world.

Because to us, one’s destination is never a place, but a new way of seeing things.


The rules of travel have changed and by the time the sun comes up tomorrow, the odds are they will have changed again. We are thrilled to offer our 15+ years of collective experience in Europe & Asia to help you explore and discover this new land as a responsible traveler.

Custom Trip Design

Work with a trusted Travel Advisor who will take the time to get to know you and your trip goals in order to design and curate a personalized itinerary from A to B to Z.

Virtual Travel Advising

Since some trips aren't as quite involved as a complete custom itinerary. We offer on-demand travel support and a la carte services to help guide your travel planning (or rebooking) process.

Private Local Tours

Our Guides, passionate and knowledgable locals, are ready to lead you on a unique adventure, sharing insights and experience you may otherwise miss.

Group Trips

From planning tools to touchless technology, we offer our insights and help coordinate custom trips that satisfy different budgets and preferences. We also run our own specialized seasonal trips to Japan!

When you visit a new place you want to feel the vibes of the city. You want to find all of the small and hidden gems. You want to meet the local people and hear amazing stories. The best restaurants, bars, views, and experiences. Take my word for it...finding all of those things by yourself is impossible. That is why we use ZI anytime we travel and look forward to working with the team on our first trip to Japan. If you want to spend time with an amazing company and really understand the heartbeat of a destination, call ZI.

Adrian Larrea, Co-Founder, Tribucha


The global COVID-19 pandemic significantly crippled economies and the tourism industry due to the resulting travel restrictions by governments as well as slump in demand among travelers. The industry employs one-in-every-ten people on Earth, and provides livelihoods to hundreds of millions more.

The pandemic couldn't have come at a worse time for the Land of the Rising Sun, which saw the biggest growth in tourism globally ever, welcoming 31.9 million visitors in 2019 and hitting a new record for the seventh consecutive year. Now, as the country begins to plan to open back up to international travelers, we believe putting local communities first and rebuilding in a safe, equitable and climate-friendly way is at the heart of a successful economic recovery.


At age twelve our Founder journeyed across the pond to live in Japan, where she became enamored by its people, culture and way of life. It was this experience, and subsequent ones in Asia, that formed a gradual and deep appreciation for understanding cultural differences, customs, traditions and lifestyles between the East and West. When the 2016 Rio Games came around and the 2020 Tokyo Games were announced, a vision of connecting these regions of the world through culturally sensitive, respectful and immersive travel was born.

To get started planning your next journey, please contact us via the form below or visit our Traveler Application page.

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